MARYAM's CV
Profile summary
Experienced Marketing and Communications Specialist with 9 years of progressive experience in brand management and corporate communications within the GCC region. Background includes directing branding and promotional initiatives, managing external agencies, and coordinating with government entities across multiple channels. Committed to maintaining brand consistency and delivering integrated campaigns aligned with organizational objectives.
Career highlights
Integrated Campaign Execution: Develops and executes integrated marketing campaigns across digital, OOH, TV, radio, print, and social media channels.
Brand and Partnership Management: Directs branding and promotional initiatives across Dubai Media brands while coordinating with government entities and strategic partners.
Vendor and Agency Operations: Manages external agencies, suppliers, budgets, timelines, and end-to-end campaign delivery for organizational objectives.
Reporting and Analytics: Prepares KPI dashboards, campaign analysis, and post-campaign reports starting from the year 2017 onward.
Key skills
Professional experience
Directs branding and promotional initiatives while managing external agencies and internal cross-functional teams. Aligns annual marketing calendars with organizational objectives across multiple media brands.
- Develops integrated marketing campaigns spanning digital, OOH, TV, radio, print, and social media channels.
- Coordinates directly with government entities and strategic partners to deliver projects on schedule.
- Manages suppliers, budgets, timelines, and end-to-end campaign delivery.
- Maintains brand consistency across communication channels while supporting influencer marketing and media relations.
- Prepares KPI dashboards and post-campaign reports starting from the year 2017 onward.
Projects
Led a regional outdoor advertising campaign generating 87+ million impressions across the UAE, Kuwait, and Qatar.
Led integrated marketing campaigns across digital and social media, contributing to the enrollment of 2,003 trainees between 2024 and 2026.
Coordinated branding, media coverage, stakeholder engagement, and executive-level deliverables.
Supported planning and media coordination for an international industry event hosted by Dubai Studios.
Developed and executed the launch strategy and campaign content. View launch reel 2.
Education
Languages
Arabic · Native
English · Professional